Sökresultat för: Gerard J. Tellis
Unrelenting Innovation: How to Create a Culture for Market Dominance (Häftad)
avGerard J. Tellis
ISBN: 9781118352403 - UTGIVEN: 2013-02-28Providing illustrative examples of organizations with winning cultures, and based on a study of 770 companies across 15 countries, a noted expert on innovation, advertising and global markets explores the three traits and three practices necessary to create a culture of relentless innovation.[...]
The Sage Handbook of Advertising (Inbunden)
avGerard J. (EDT) Tellis, Tim (EDT) Ambler, Gerard J. (EDT) Tellis
ISBN: 9781412918862 - UTGIVEN: 2007-11'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Fi[...]
