A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using t[...]

This best selling textbook provides a comprehensive introduction to human resource management, covering all the main areas of HRM practice as well as the key skills that HR practitioners will need. The book is written from a practical perspective in a clear and engaging style. It includes full cover[...]