Visible Signs

Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. This book tackles this problem by explaining semiotic terms and theories in relation to visual commu [...]
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Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. This book tackles this problem by explaining semiotic terms and theories in relation to visual communication. It also includes examples.