The Inner Lives of Markets: How People Shape Them--And They Shape Us

America s economic revolution isn t just driven by technology. It s about markets.
The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you ve ever owned a business, rented an apartment, or shopped online, you ve had a front-row seat for this revolutio [...]
Visa längre beskrivning

America s economic revolution isn t just driven by technology. It s about markets.
The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you ve ever owned a business, rented an apartment, or shopped online, you ve had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the economy work betterall thanks to technology.
At least that s how the story of the modern economy is usually told. But in this lucid, wry book, Ray Fisman and Tim Sullivan show that the revolution is bigger than tech: it is really a story about the transformation of markets. From the auction theories that power Google s ad sales algorithms to the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists.
And we re all participants in this revolution. Every time you book a room on Airbnb, hire a car on Lyft, or click on an ad, you too are reshaping our social institutions and our lives.
"The Inner Lives of Markets" is necessary reading for the modern world: it reveals the blueprint for how we work, live, and shop, and offers wisdom for how to do it better."