Entrepreneurial Small Business

Provides students with a vision of small business as it really is today. This title focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. It discusses traditional beliefs and models in small business, as well as the latest findings and bes [...]
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Provides students with a vision of small business as it really is today. This title focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. It discusses traditional beliefs and models in small business, as well as the latest findings and best practices from academic and consulting arenas.